TRILINGUAL ADVERTISING COPYWRITER
Alex has been in advertising since 2002, working as a trilingual copywriter (Portuguese, Spanish and English), translator and social media manager & content creator.
He currently works at Y&R/Bravo Miami, creating ads for clients such as Dell, FedEx, Coca-Cola, among others, and leading the Portuguese copywriting team. His hands have been featured in at least 2 very good ads.
When he’s not writing ads, he’s writing something else. Or traveling, watching soccer, playing the guitar or learning something not particularly useful.
Translator and advertising copywriter with several years of experience in Brazil, Spain, LatAm and US Hispanic market, with extensive experience in a broad set of industries, including technology, computers, auto, finance, consumer packaged goods, alcoholic beverages, travel, B2B, software and startups, such as Dell, Puleva, Jaguar, FedEx, Cuatro TV, Volkswagen, Mercedez Benz, Banesto, AT&T and others.
Dell Rivals3 de junho de 2014
FedEx Brazil to US iPad ad3 de junho de 2014
Dell Azul case study video15 de fevereiro de 2014
Dell TV transcreation projects13 de fevereiro de 2014
With a solid education in top universities, has a degree in Social Communications with specialization in Advertising from UFPE (one of the four top advertising universities in Brazil according to Guia do Estudante); Postgraduate Studies in Interactive Creative Strategy from Universidad Autònoma de Barcelona (Spain’s fourth-best university according to Centro de Investigaciones Sociológicas) and a Masters’ Degree in Advertising from Universidad Antonio de Nebrija and Tapsa/Y&R (a course developed in partnership between Spain’s ninth-best university according to CIS and one of the biggest agencies in the country). And on the creative side, participated in the Portfolio for New Media Formats course at Complot (one of Spain’s top creative portfolio schools, located in Barcelona).
An early adopter of social media as a communication channel, also has experience with television and print. For the last few years, focused on local-globalized marketing, localizing global campaigns to regional markets and creating marketing projects and strategies that work across different countries and languages at the same time.
Exceptional analytic thinker, brings full integration of strategy into creativity; innovation and trend-searching advocate, always looking for a new business solution for clients; interactive geek, able to understand, reverse-engineer and utilize technological assets to accomplish goals.
Alex has worked as a copywriter in 4 different countries (5 if Catalunya becomes independent), and crossed the Atlantic to come to Miami in 2011 to work at Bravo/Y&R.