como fazer reuniões menos inúteis

Que as reuniões são a maior perda de tempo profissional hoje em dia, todo mundo sabe. Mas há gente tentando hackear isso e encontrar uma solução que melhore a vida de todos os envolvidos. O pessoal da Undercurrent fez um resumo de seis passos que me pareceu bastante interessante: The basic format is this: Present Proposal. Proposer describes her tension … Read More

É melhor ser inteligente ou bonito?

Há uns bons tempos, lembro de ter tido essa discussão com uma amiga. Ela discordava de mim, e eu concordava com o argumento do Scott Adams. Continuo concordando e trocaria facilmente 50% da minha inteligência pra ser 30% mais bonito, e acho que sairia ganhando. Interestingly, few people have crossed over from one situation to the other and reported it. … Read More

a definição de horror

Imagine ficar inconsciente por causa de um acidente, viver toda uma vida, acordar e descobrir que era um sonho. After seeing the Homer Simpson coma theory the other day, a reader sent me this story from an anonymous poster on Reddit who lived 10 years of “a different life” entirely in his head while he was briefly unconscious after being … Read More

Como criar conteúdo de marketing?

This is because making content that people want to consume, continuously, is really hard. (Ask the editor, right Colin?). It’s a hit-driven business and ‘Nobody knows anything’. So, if a brand is going to embrace content, it needs to commit significant time and resources and assume that some things will fail to make much impact. Next month, we can look … Read More

a coisa que eu mais detesto no mundo é papo de branding

A pior coisa do mundo é conversar com alguém apaixonado por algo que você acha banal. Um fanático por arte abstrata. Um leitor de nova literatura brasileira fantástica. Uma criança de dois anos que ama a Peppa Pig. Tá, ok, querido, mas isso a mi no me importa un huevo. Okay, just for the record let’s state the obvious: Yes, having … Read More

o desafio de hoje em dia

The challenge most established businesses face isn’t technology, or ideas but belief systems. They develop a culture that makes them fall in love with what made them successful. It’s why big business is being disrupted after years of relative stability. Sometimes the most important thing ‘Big Co’ can do is forget what they know, and maybe even burn the map that got them … Read More

a paixão não serve pra nada

“When a successful person is interviewed, and you say, ‘What was the secret to your success?’ what they can’t say, because society won’t let them, is: ‘I was smarter, I worked harder, I had better connections, and I got really lucky,’” Adams tells Business Insider. “Instead, they go with a democratic trait: passion.” viaScott Adams on goals and passion – … Read More

é por aí que a vaca tá indo pro brejo

When I say native advertising sucks, I’m talking creatively, because that’s what I know: Creative. I’ve been a professional ad creative for 25-plus years. I’ve created hundreds of good ads (and thousands of bad ones), I’ve won awards, I’ve judged awards shows, plus I’ve reviewed ads professionally for nine years. For the last year, I’ve been clicking on and reading/watching … Read More

Esta é a lição de economia que eu queria aprender hoje

Dinheiro gasto é dinheiro gasto. Não adianta se apegar a ele. E por dinheiro, leia-se tempo, esforço, dedicação ou mesmo vontade. It’s one of the most profound and difficult lessons every MBA is taught: Ignore sunk costs. Money and effort you spent yesterday should have nothing to do with decisions you make tomorrow, because each decision is a new one. … Read More