An International Shipping Experience How long does it take to ship something from one country to another? With FedEx, it can be a fast and thrilling ride that can get it done in seconds. The idea was to showcase a speedy Fedex delivery by sponsoring a zip line that crosses the borders of Portugal and Spain. This zip line is the …
This interactive ad could only happen inside a digital magazine. By using a single page that resembled a simple print ad, we could surprise every reader. With one swipe, all the magazine’s readers swapped the background of the ad and delivered the punch line, sending the package from Brazil to the US. Message delivered. That fast.
This is the first B2B case study that Dell did with a Brazilian client, in Brazil, to showcase the successful story of Azul Airlines and the technological help that Dell provided them.
Send a gift with FedEx anywhere in the world and see how your loved ones react to it. One of the most gratifying part of giving gifts is seeing the reaction of the recipient. Because of this, FedEx created a social experience called Open Reactions, which consisted of special boxes with cameras strategically placed inside, that will start recording as soon …
Whenever Google Maps users got the error message, saying that there’s no roads for the directions they wanted, they would get a custom tailored Google ad for Range Rover. Art/Creative Director: Noel Artiles Copywriter: Alex Luna
To promote the Alienware brand among young people in Mexico, Dell sponsored a presentation from global star DJ Tiësto, and gave away some tickets in our Facebook page in the form of a fight for the tickets. The campaign also had OOH components.
Client: Dell Media: Print/Digital/Guerrila Market: Brazil Creative Director: Noel Artilles/Fernando Iglesias Art Director: Eli Ferrer / Pablo Soria Copywriter: Alex Luna The story: To launch the XPS 13 in Mexico, the Ultrabook that was Dell’s flagship model in 2012, we transcreated several different Print, TV and OOH material, and the team and we proposed a guerrilla initiative. All commercials for this campaign must …
As a Christmas promotion for Dell, we developed an interactive campaign based on the global brand campaign that revolved around inspiration. So we developed a campaign that asked the consumers to be part of a cycle of mutual inspiration.
We did a promotion for Hershey’s, for Jamaica and other English-speaking countries in the Caribbean, to bring the winners to the Track’n’Field games in Hershey, Pennsylvania.
Wanda, a mobile payment service that works throughout Latin America, from the launch until the second version of the website.
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