This is the first B2B case study that Dell did with a Brazilian client, in Brazil, to showcase the successful story of Azul Airlines and the technological help that Dell provided them.
FedEx Open Reactions Guerrilla
Send a gift with FedEx anywhere in the world and see how your loved ones react to it. One of the most gratifying part of giving gifts is seeing the reaction of the recipient. Because of this, FedEx created a social experience called Open Reactions, which consisted of special boxes with cameras strategically placed inside, that will start recording as soon … Read More
Dell – Tiësto social media contest
To promote the Alienware brand among young people in Mexico, Dell sponsored a presentation from global star DJ Tiësto, and gave away some tickets in our Facebook page in the form of a fight for the tickets. The campaign also had OOH components.
Dell XPS 13 Print and Guerrilla campaign
Client: Dell Media: Print/Digital/Guerrila Market: Mexico Creative Director: Noel Artilles/Fernando Iglesias Art Director: Eli Ferrer / Pablo Soria Copywriter: Alex Luna The story: To launch the XPS 13 in Mexico, the Ultrabook that was Dell’s flagship model in 2012, we transcreated several different Print, TV and OOH material, and the team and we proposed a guerrilla initiative. All commercials for this campaign must … Read More
Dell – The world inspires you, inspire it back integrated campaign
As a Christmas promotion for Dell, we developed an interactive campaign based on the global brand campaign that revolved around inspiration. So we developed a campaign that asked the consumers to be part of a cycle of mutual inspiration.
Hershey’s – Caribbean Promo
We did a promotion for Hershey’s, for Jamaica and other English-speaking countries in the Caribbean, to bring the winners to the Track’n’Field games in Hershey, Pennsylvania.
Wanda – Website
Wanda, a mobile payment service that works throughout Latin America, from the launch until the second version of the website.
FedEx – Los Solucionistas website
a brand website for FedEx in Spanish and Portuguese transcreation for Brazil. The website is live at solucionistas.fedex.com
Icebreakers campaign
Client: Icebreakers Media: Print Market: LatAm Art Director: Ricardo Lopera Copywriter: Alex Luna The story: This is a 360 shopper campaign proposal.