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To promote the Alienware brand among young people in Mexico, Dell sponsored a presentation from global star DJ Tiësto, and gave away some tickets in our Facebook page in the form of a fight for the tickets. The campaign also had OOH components.
Client: Dell Media: Print/Digital/Guerrila Market: Brazil Creative Director: Noel Artilles/Fernando Iglesias Art Director: Eli Ferrer / Pablo Soria Copywriter: Alex Luna The story: To launch the XPS 13 in Mexico, the Ultrabook that was Dell’s flagship model in 2012, we transcreated several different Print, TV and OOH material, and the team and we proposed a guerrilla initiative. All commercials for this campaign must …
As a Christmas promotion for Dell, we developed an interactive campaign based on the global brand campaign that revolved around inspiration. So we developed a campaign that asked the consumers to be part of a cycle of mutual inspiration.
Client: Icebreakers Media: Print Market: LatAm Art Director: Ricardo Lopera Copywriter: Alex Luna The story: This is a 360 shopper campaign proposal.
Print for 2008 Cannes Young Creatives Contest