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FedEx B2B Print ads

Small business need a partner to help them grow overseas, and FedEx wants to be this partner. A simple, but powerful way to show small business getting closer to the markets they want to reach, through FedEx.

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Dell – Tiësto social media contest

To promote the Alienware brand among young people in Mexico, Dell sponsored a presentation from global star DJ Tiësto, and gave away some tickets in our Facebook page in the form of a fight for the tickets. The campaign also had OOH components.

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Dell XPS 13 Print and Guerrilla campaign

Client: Dell Media: Print/Digital/Guerrila Market: Brazil Creative Director: Noel Artilles/Fernando Iglesias Art Director: Eli Ferrer / Pablo Soria Copywriter: Alex Luna The story: To launch the XPS 13 in Mexico, the Ultrabook that was Dell’s flagship model in 2012, we transcreated several different Print, TV and OOH material, and the team and we proposed a guerrilla initiative. All commercials for this campaign must …

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Icebreakers campaign

Client: Icebreakers Media: Print Market: LatAm Art Director: Ricardo Lopera Copywriter: Alex Luna The story: This is a 360 shopper campaign proposal.

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Pedaleando

Print for 2008 Cannes Young Creatives Contest