FedEx Open Reactions Guerrilla

Send a gift with FedEx anywhere in the world and see how your loved ones react to it. One of the most gratifying part of giving gifts is seeing the reaction of the recipient. Because of this, FedEx created a social experience called Open Reactions, which consisted of special boxes with cameras strategically placed inside, that will start recording as soon … Read More

Dell XPS 13 Print and Guerrilla campaign

Client: Dell Media: Print/Digital/Guerrila Market: Brazil Creative Director: Noel Artilles/Fernando Iglesias Art Director: Eli Ferrer / Pablo Soria Copywriter: Alex Luna The story: To launch the XPS 13 in Mexico, the Ultrabook that was Dell’s flagship model in 2012, we transcreated several different Print, TV and OOH material, and the team and we proposed a guerrilla initiative. All commercials for this campaign must … Read More