Creative Director: Noel Artilles/Fernando Iglesias
Art Director: Eli Ferrer / Pablo Soria
Copywriter: Alex Luna
To launch the XPS 13 in Mexico, the Ultrabook that was Dell’s flagship model in 2012, we transcreated several different Print, TV and OOH material, and the team and we proposed a guerrilla initiative. All commercials for this campaign must have a storytelling structure, with real-world characters that do amazing things with the power of technology.