What was it?
Readers flip the page very fast when they’re reading, especially in e-magazines, sometimes even missing the interaction. So, we turned the natural movement of flipping the page into a surprise element, making business executives experience how fast FedEx worldwide shipping is. This ad was placed inside the digital iPad version of Exame, Brazil’s biggest business magazine.
Won Wave Festival, Bronze for Mobile Special Formats in the Wave Festival (2014);
USH Idea awards. Best non-hispanic (2014).
VP Creative Director: Claudio Lima
Creative Director: Noel Artiles
Art Director: Noel Artiles
Sr. Copywriter: Alex Luna