A pior coisa do mundo é conversar com alguém apaixonado por algo que você acha banal. Um fanático por arte abstrata. Um leitor de nova literatura brasileira fantástica. Uma criança de dois anos que ama a Peppa Pig.
Tá, ok, querido, mas isso a mi no me importa un huevo.
Okay, just for the record let’s state the obvious:
Yes, having a strong brand is very valuable.
Yes, the highest goal of advertising is to create a strong brand.
Now, let’s get to the bullshit
No, for the most part consumers are not in love with brands
No, consumers do not want want to have a conversation with your brand, or an “authentic relationship” with it, or co-create with it, or engage with it, or dance with it, or take a shower with it.
viaThe Ad Contrarian: There’s No Bullshit Like Brand Bullshit..